Mianyang Huike Youpin Technology Co., Ltd
Mianyang Huike Youpin Technology Co., Ltd
Home> Company News> The rise of cross-border e-commerce for men's beard sets: market growth, model innovation and global opportunities

The rise of cross-border e-commerce for men's beard sets: market growth, model innovation and global opportunities

2025,03,31
Against the backdrop of the continued expansion of the global men's beauty market, the cross-border e-commerce sector for men's beard sets is ushering in a new wave of growth. According to the latest data, the global market size for men's beard care products has reached US$21.84 billion in 2023, and is expected to grow to US$31.3 billion in 2030, with a compound annual growth rate (CAGR) of 6.0%. As the core growth engine, the Chinese market is expected to grow at a compound annual growth rate of more than 10% from 2025 to 2031, and the market size is expected to exceed the 10 billion yuan mark in 2030.
1. Innovation in cross-border e-commerce model: synergy between independent sites and platforms
As consumers' demand for personalized shopping experiences increases, cross-border e-commerce independent sites have become a new choice for brands to go overseas. Take the American brand Beardbrand as an example. It integrates e-commerce and content platforms through independent sites, provides high-quality content such as beard styling tutorials and care suggestions, and not only attracts a large number of loyal users, but also increases the conversion rate to three times the industry average. In 2024, Beardbrand's annual revenue has exceeded US$7 million, making it a leader in the niche market.
In terms of platform selection, channels such as Amazon and TikTok Shop have become the main battlefields. Recently, SKNBODY, a hair removal spray kit for women's faces, became popular on TikTok. Through cooperation with influencers, its weekly sales exceeded 100,000 orders, and its total sales exceeded 1.4 million US dollars. This case highlights the role of social media traffic and precision marketing in promoting cross-border e-commerce.
2. Market trends: sustainability, high-end and technological innovation in parallel
Sustainable demand: Environmentally friendly packaging and recyclable materials have become the new focus of brand competition.
High-end customization: Personalized beard care kits (such as products containing essential oils and micro-needle rollers) are favored by consumer upgrade groups.
Technology integration: AI razors, intelligent recommendation systems and other technological innovations enhance user experience.
beard grooming kitbeard grooming kit gift set
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Mianyang Huike Youpin Technology Co., Ltd. is a professional cosmetics enterprise that integrates research and development and production. We provide wholesale, agency, and OEM/ODM services. Our products include male beard sets, beard growth sets, beard essential oils, beard growth liquids, beard creams, beard hormones, beard washes, and more. Women's cosmetics, eye mask, eye mask, face cream, face cream, hand sanitizer, shampoo, shower gel, spot removing products, breast enhancement products, weight loss products, hair removal products, etc. The company's factory environment is beautiful, and the production workshop environment is fully constructed according to the conditions required for GMPC certification, and has passed the "IS09001-2008" quality certification and "GMPC" certification. At present, we have multiple modern production lines and advanced international and domestic emulsifying, automatic filling, sterilization, inspection and testing instruments. We have the production conditions and capabilities for various types of cream, care, beauty and makeup products, with an annual production capacity of tens of millions of units. At the same time, our factory can not only...
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